Dyrup A/S manages several brands on different markets, to represent our high quality paint and wood protection products.
Please click below to go to our websites with local product information.
The strategic and international brands Bondex, Dyrup, GORI and Xylophene represent more than 80% of total revenue. To these should be added a number of strong local brands such as French DIP and Veraline, and Danish Hygæa, the latter having been added in 2009, and in 2010 Malfarb was aquired.
Dyrup wishes to maintain local brands such as these, as they enjoy a high degree of recognition and preference among end users. Lastly, Dyrup also undertakes private label production on a limited scale when it is profitable and underpins its brands.
Regardless of whether a Dyrup brand is strategic and international or locally rooted, Dyrup strives for a clear positioning and brand awareness among end users. However, common to all brands is that they must reflect the fundamental element of Dyrup’s strategy: “Easy to choose – easy to use”. It must be easy and safe to choose the right Dyrup product, and it must be easy for the end user to achieve a safe and satisfactory result.
Below, please find the list of our brands and the countries the are available in.